In the dynamic world of fashion and modelling, Hayley Beardman embarked on her remarkable journey at the tender age of 7. Growing up amidst the ever-evolving trends and styles of the industry, she has honed her craft into something truly extraordinary. As a dedicated member of the Eco Fashion Week Australia (EFWA) family, Hayley has played an integral role in promoting sustainability and empowerment in the fashion industry. Her passion for nurturing emerging talents and empowering young models shines through in every role she takes on.
Designer: Connally McDougal, Photo Credit: Harry Leonard Imagery
Hailing from the vibrant city of Perth, Western Australia, Hayley has graced the pages of numerous magazines, showcasing her remarkable versatility across a wide spectrum of genres, from high fashion to artistic expression. Yet, what truly sets Hayley apart is her indomitable spirit and unwavering commitment to making a difference. She's not just a model; she is an empowering force, a mentor, and a trailblazer.
A Journey with EFWA: From Inception to Impact
Hayley's journey with EFWA began when it was in its nascent stages. She fondly recalls the first time she walked the runway for Zuhal Kuvan Mills wearing Green Embassy's sustainable designs at the Ellington Jazz Club. It was a small event showcasing Zuhal's work, but it left an indelible mark on Hayley's heart. The love for these designs deepened as she understood the stories behind them and witnessed their creation process. This love led her to collaborate with Zuhal and participate in EFWA's inaugural show in 2017. By the end of that show, she knew she wanted more.
But her journey with EFWA isn't just about strutting down the runway. It's about being part of a movement that goes beyond fashion, a movement that resonates with her deeply. Zuhal's story and the courage behind it have motivated Hayley to continue supporting EFWA, even during its early days when financial constraints posed challenges.
Balancing Act: Model, Mother, and More
Balancing a full-time job, motherhood, and a modeling career is no small feat, but Hayley manages it with admirable finesse. She acknowledges that it's a juggle and that "balancing" is a hard word to say already. She credits her loving partner for providing unwavering support and her incredible family for stepping in to help with her children, Austin and Ariela, when she's working in the modeling field.
Hayley's modeling journey began when she was just 7 years old, and she recalls being a shy kid who would hide behind her mother's legs. Modeling not only brought her out of her shell but also ignited a passionate spark within her. Her passion for modeling keeps her energy levels high during events. Whether she's strutting her stuff on the catwalk or working backstage as a coordinator for the models, it's a thrilling experience. Being a role model to others and knowing that people look up to her further fuels her enthusiasm. For Hayley, modeling isn't work; it's a source of joy and fulfillment. She firmly believes that when you're passionate about something, it never feels like work.
A Passion Beyond Financials
EFWA's early days came with financial constraints, but for Hayley, this show is about more than just money. It's about telling a story that needs to be heard. She recognizes the remarkable woman behind it all, Zuhal, and the courage in her story. Supporting Zuhal and being part of EFWA is a labor of love, and Hayley eagerly looks forward to the next EFWA in 2024.
Investing Time and Effort: A Different Kind of Fashion Show
EFWA events differ significantly from typical fashion shows. It's not just about the clothes; it's about the people. Hayley describes it as a family where everyone has each other's backs. It feels like home, not work, and that's what makes it different. The supportive atmosphere allows models to help each other, even in challenging situations.
In 2018, during EFWA, Hayley couldn't participate in most of the days due to having a newborn. Her son, Austin, was only three months old at the time. Still, she managed to be there for the Finale show with the support of other mothers backstage. This level of camaraderie and assistance is unique to EFWA.
Photo Credit: Harry Leonard Imagery
Mentorship and Empowerment
Hayley has taken on the role of mentoring young models backstage, a responsibility she values deeply. Being able to help others in the industry is a blessing for her. Her journey led her to open her own Modeling school, Poise Modelling Academy, where she teaches young models about the safety of modeling and inspires them. Some of her students still seek her guidance, even years later. Mentoring, choreography, and managing backstage have become integral parts of her career.
EFWA: More Than a Platform
EFWA has become more than just a platform for Hayley; it's a community that means the world to her. When she found out that Zuhal was reopening this project, she was ecstatic. She eagerly awaits the opportunity to walk the catwalk, help backstage, and be around everyone again.
Designer: Green Embassy, Location: Gallery Naturalist
The Model's Perspective on Sustainable Fashion
Hayley offers insights into the differences between fast fashion and sustainable fashion from a professional model's viewpoint. Working closely with designers, she recognizes the creativity and thought that goes into sustainable fashion. It's not just about selling; it's about storytelling. Sustainable fashion, often producing unique, one-of-a-kind pieces, reflects a passion for the environment and the world.
EFWA's Unique Approach
EFWA's philosophy aligns with Hayley's values as a model in various ways. While some aspects of backstage work may resemble typical fashion shows, EFWA distinguishes itself by delving into the designer's story. It's not just about presenting clothes but about sharing the journey behind each design. Sustainable fashion designers often seek character on the catwalk, wanting to convey more than just a look – they want to convey a message.
The Message of Sustainable Fashion
From Hayley's unique perspective, sustainable fashion events like EFWA send a powerful message to the fashion industry and society as a whole. The world is slowly shifting towards more sustainable practices, from recycling to reusing, and fashion is no exception. EFWA and events like it are leading the way, showing the world that fashion can be both stylish and sustainable.
Designer: GEMINIKITE by Vanda Smith, Photo Credit: Simon Armstrong
Models as Agents of Change
Hayley believes that models can use their influence on social media to promote sustainable fashion. Today's teens, glued to their phones, can be reached through this medium. When models speak out, it gets others talking, and conversations can spark change.
Personal Commitment to Sustainability
Hayley hasn't purchased clothes for about seven years. She turns to her local buy-nothing group for her clothing needs. This community allows people to give away items they no longer need, creating a cycle of reuse. Even her underwear purchases are made consciously. Her commitment to sustainable practices extends beyond the runway.
Advice to Aspiring Models
For aspiring models interested in pursuing careers aligned with sustainable fashion values, Hayley offers a simple yet powerful message: Give it a go. Trying can lead to unexpected and fulfilling journeys.
The Future of Sustainable Fashion
As EFWA continues to grow, Hayley envisions the intersection of sustainable fashion and mainstream fashion evolving. She believes that some designers may eventually take on the challenge. With the world increasingly focused on climate change and sustainability, fashion can't remain untouched. Slowly but surely, mainstream fashion will incorporate more sustainable practices.
Hayley Beardman's journey with EFWA is a testament to the transformative power of sustainable fashion. It's a story of passion, dedication, and a commitment to making the world a better place, one runway at a time. In Hayley, EFWA has found not just a model, but a driving force for change and an inspiring mentor for the models of tomorrow. Her journey continues to illuminate the path toward a more sustainable and inclusive fashion industry.
Read the full interview about Hayley Beardman’s journey with EFWA at Green & Beyond Mag.
Written by Shoummo Ahmed, Editor, Green & Beyond Mag