How did you learn your skills?
I initially began as a self-taught designer, experimenting with fabrics and shapes from a young age. Later, I pursued formal education in fashion design at renowned institutions, honing my craft through both traditional methods and contemporary techniques.
Who are you as a designer - aesthetic, customer, brand?
As a designer, I embody a fusion of modern elegance and timeless sophistication. My aesthetic is characterized by clean lines, bold silhouettes, and intricate detailing, catering to individuals who appreciate both refinement and innovation. My brand stands for luxury with a conscience, offering garments that not only elevate the wearer's style but also resonate with their ethical values.
Why did you choose to focus on sustainable fashion? What additional challenges does that create?
Sustainable fashion isn't just a trend; it's a necessity for the future of our planet. I was drawn to it out of a deep sense of responsibility to minimize the environmental impact of the fashion industry. While it presents challenges in terms of sourcing eco-friendly materials and ensuring ethical production practices, these obstacles inspire creativity and push boundaries, resulting in truly innovative solutions.
What comes easiest for you as a designer? What is the hardest?
Creating garments that seamlessly marry style with sustainability comes naturally to me. I thrive on the challenge of incorporating eco-conscious elements without compromising on aesthetics. The most challenging aspect is perhaps navigating the complexities of supply chains and ensuring every step of the production process aligns with our ethical standards.
Where do you find inspiration for new collections? How important is color to your design process?
Inspiration can stem from anywhere – nature, art, culture, or even everyday experiences. I draw upon diverse influences to infuse my collections with a sense of narrative and depth. Color plays a pivotal role in my design process, serving as a powerful tool to evoke emotion and convey themes. Each hue is carefully selected to complement the concept behind the collection and resonate with the wearer.
Readers would love to hear a little about the collection you will show on the runway at EFWA 2024.
My collection for EFWA 2024 is a celebration of nature's resilience and beauty. Titled "EcoChic Enchantment," it explores the enchanting allure of sustainable fashion through ethereal silhouettes, organic textures, and a harmonious palette inspired by the natural world. From flowing chiffon gowns adorned with delicate floral motifs to tailored separates in earthy tones, each piece encapsulates the spirit of eco-conscious elegance.
Where can readers purchase your designs?
My designs are available through select boutiques worldwide and, in the near future, on a new online platform in development. We hope to launch it very soon. We prioritize partnerships with retailers who share our commitment to sustainability and ethical practices, ensuring that our garments are accessible to conscientious consumers globally.
In closing, is there anything else you'd like to share with readers?
As we embark on this journey towards a more sustainable future, I encourage each of you to consider the impact of your fashion choices. Every purchase has the power to drive positive change, supporting brands that prioritize transparency, ethical production, and environmental stewardship. Together, we can redefine the fashion industry and pave the way for a more conscious and compassionate world.
Links -
Instagram -@shravankummar
Facebook -www.facebook.com/shravansstudio